I was following conspiracy theory communities prior to Sandy Hook and Alex Jones stood out because he had a track record well before that event of declaring any big tragedy that hit the news as a false flag event. His audience clearly loved that tactic because just about every day he had a new false flag current event with crisis actors. Sandy Hook wasn’t really given a unique treatment by Jones, as soon as I saw the headline that day, my first thought was that Jones was soon going to declare it to be yet another false flag event, because he always said shootings were faked by the government to take people’s guns away. The difference is in the public response to this one. The public couldn’t ignore the harassment of all these grieving parents the way it ignored the rest of his rants. We are a lot more sensitive to harms towards children than we are towards adults so this story got a lot more traction.