Because psyop.
Which isn’t to say that there aren’t genuine participants; only that it is notable that XR, JustStopOil, InsulateBritain, et al all materialised at the same time, seemingly from nothing, with expensive publicity campaigns, and performing actions guaranteed to be alienating at best.
Because when your incredibly distressed child needs an explanation for the horrors they just saw on their screen, you suddenly feel more willing to accept a much higher level of dire conditions to shield your child from experiencing war.