Well, yeah, just like carbon footprints, household recycling, plastic straws, and so so many more of these eco-nonsense trends - distractions designed and spread by those actually destroying the planet for their own personal gain, to get us to crab in a bucket each other, instead of turn on them.
That’s just the tip of the iceberg
https://www.oxfam.org/en/press-releases/billionaires-emit-more-carbon-pollution-90-minutes-average-person-does-lifetime