Many more people are jumping from one streaming subscription to another, a behavior that could have big implications for the entertainment industry.

Americans are getting increasingly impulsive about hitting the cancellation button on their streaming services. More than 29 million — about a quarter of domestic paying streaming subscribers — have canceled three or more services over the last two years, according to Antenna, a subscription research firm. And the numbers are rising fast.

The data suggests a sharp shift in consumer behavior — far from the cable era, when viewers largely stuck with a single provider, as well as the early days of the so-called streaming wars, when people kept adding services without culling or jumping around.

Among these nomadic subscribers, some are taking advantage of how easy it is, with a monthly contract and simple click of a button, to hopscotch from one service to the next. Indeed, these users can be fickle — a third of them resubscribe to the canceled service within six months, according to Antenna’s research.

“In three years, this went from a very niche behavior to an absolute mainstream part of the market,” said Jonathan Carson, the chief executive of Antenna.

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      • PrettyFlyForAFatGuy@feddit.uk
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        6 months ago

        You can use the money you saved by cancelling your streaming services. assuming an average of two streaming services thats like £22 a month.

        Secondhand electronics shops sell used hard drives dirt cheap.

        I wouldn’t trust those drives with any data i want to keep but if it’s just movies that could be redownloaded then who cares?

        A couple months down the line you could add redundant drives and then re-downloading isn’t even a consideration any more. dead drive? pull it, replace it, sync… done

        With the added benefit of improving your server management skills