I agree with your assessment of why people get hooked on these social media apps and what would drive them from switching to TikTok to another app that fills the same role, but I don’t think that’s the only thing that is going on here.
My original comment was framed the way it was because yours seemed to be implying addiction was the only thing driving people’s behavior in this specific instance, but the article your comment was replying to is showing that while people are switching from TikTok to Rednote, there was also a corresponding increase in US users who are seeking resources to learn Mandarin. This implies that more is going on and is where your “people are only being driven by addiction” analysis falls apart.
Sure, I can see people switching apps to continue chasing an addiction, however, the uptick in US interest in learning Mandarin implies that people are interested in communicating with people who speak mandarin. If you looked at how Rednote is currently functioning in English, you can see that it’s not necessary to learn Mandarin to use the app the same way they did on TikTok. People are finding more than just a way to fill a social media addiction.
The fact that they are seeking out ways to better communicate with other users on Rednote suggests they are looking to become closer with that subset of users, which is an action driven by a desire to build a community with them. You don’t go learning a new language because of addiction.
I agree with your assessment of why people get hooked on these social media apps and what would drive them from switching to TikTok to another app that fills the same role, but I don’t think that’s the only thing that is going on here.
My original comment was framed the way it was because yours seemed to be implying addiction was the only thing driving people’s behavior in this specific instance, but the article your comment was replying to is showing that while people are switching from TikTok to Rednote, there was also a corresponding increase in US users who are seeking resources to learn Mandarin. This implies that more is going on and is where your “people are only being driven by addiction” analysis falls apart.
Sure, I can see people switching apps to continue chasing an addiction, however, the uptick in US interest in learning Mandarin implies that people are interested in communicating with people who speak mandarin. If you looked at how Rednote is currently functioning in English, you can see that it’s not necessary to learn Mandarin to use the app the same way they did on TikTok. People are finding more than just a way to fill a social media addiction.
The fact that they are seeking out ways to better communicate with other users on Rednote suggests they are looking to become closer with that subset of users, which is an action driven by a desire to build a community with them. You don’t go learning a new language because of addiction.