I agree with others who have a problem with the tone of the headline and the article, but it eventually gets to the point that it’s trying to make, which is that people (not just Gen Z) are spending too much on more expensive brands. What it doesn’t really get to is the fact that this is by design, because those expensive brands can higher psychologists who can design marketing campaigns and packaging designs maximized for gaining attention.
Which box of frosted corn flakes looks more appealing to many people, the one with just the corn flakes, or the one with the fun cartoon tiger telling you that you’ll enjoy them?
I agree with others who have a problem with the tone of the headline and the article, but it eventually gets to the point that it’s trying to make, which is that people (not just Gen Z) are spending too much on more expensive brands. What it doesn’t really get to is the fact that this is by design, because those expensive brands can higher psychologists who can design marketing campaigns and packaging designs maximized for gaining attention.
Which box of frosted corn flakes looks more appealing to many people, the one with just the corn flakes, or the one with the fun cartoon tiger telling you that you’ll enjoy them?
Same with the marketing around 'high protein" foods.