Started going to a small local coffee shop a little over two years ago, and I’ll never go back to the giant chains. The people working are always happy, greet regulars by name, always go out of their way to interact or talk with me- usually remember something we talked about before, comp my orders every now and then, host little events, etc. It’s not just them either - I always have a way better experience going to non-chain coffee places. Oh, and the coffee is always waay better and priced better.