YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

  • magic_lobster_party@kbin.run
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    5 months ago

    I’m not sure if a sponsorblock like solution will work. Sponsorblock is entirely reliant on timestamps provided by users.

    A similar solution for YouTube’s ads will only work if the ads always happen at the same timestamps and have the same length. This is not necessarily the case, as ads can happen at any point.

    • InternetUser2012@lemmy.today
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      5 months ago

      There’s already a filter for UBO that blocks it. That was much quicker than I expected. Works and is further down this thread.

    • ikidd@lemmy.world
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      5 months ago

      I remember using MythTV in the beforetimes, and you’d record the show off the cable tuner, then it would process the file and remove the commercials based on volume levels and light signatures. It was remarkably good at it and was how I watched all TV until streaming came around.

      I would imagine someone could do the same even better today with an AI model that would recognize all the ads and deliver an edited stream. The problem is that the video would have to be downloaded beforehand and then the streams stored elsewhere and referenced by an addon that redirects you.

      • dan@upvote.au
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        5 months ago

        then it would process the file and remove the commercials

        This still exists today, for example in Plex’s DVR. Practically everything that blocks commercials these days uses comskip or a fork of it.

    • KillingTimeItself@lemmy.dbzer0.com
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      5 months ago

      if you’re downloading the video locally it would be incredibly trivial to remove the segment of the ad. There are various different mechanisms i can think of that would work.

      obviously, beginning and end ads are super trivial.

      Ideally, youtube won’t be natively encoding the ads into the videos, because that would be a nightmare, so presumably they’re doing injection instead, that would be pretty obvious from the get go.

      If not, they have to have some kind of interface for the advertisement you could very easily use that to track the ad placement itself, though that might be problematic.

      There are likely other clever things that can be done, we’ll have to see what happens.

    • Excrubulent@slrpnk.net
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      5 months ago

      There will have to be designated points where midroll ads can happen, just like the current system has, so the ads aren’t inserted mid-sentence or destroy an important sequence in the video. Nobody would accept it otherwise.

      It’s a matter of detecting those points, mapping them to specific frames in the video, them automatically detecting when an ad is inserted on that basis.

      It’s slightly harder to do, but not impossible.

      • Unbecredible@lemm.ee
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        5 months ago

        Unfortunately I think there’s been a good bit of evidence recently that people WILL accept it. As a prime example lemmy hasn’t exactly replaced reddit despite the relative uproar that the API changes caused. Netflix & co just keep hiking prices and people just keep buying it.

        And then on the technical side, if the ads are coming from the server it’s possible youtube might just refuse to serve the rest of the video stream until all or most the ad’s runtime has passed. It depends on how serious they want to get about capturing the revenue lost to adblock users.

        • Excrubulent@slrpnk.net
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          5 months ago

          Sure, but then that’s an even worse enshittification if they do make it random.

          The mandatory wait-time will stop people from seeking through videos organically. Yet another thing that makes it worse for everyone.

          And even then, it should still be possible to detect which frames are part of the original video and which are not, either by detecting original video frames, or building a database of ads and detecting them within videos.

          The fact that lots of people still use reddit is just due to inertia. Platforms don’t die immediately overnight. Digg still exists. It still calls itself “The homepage of the internet.” The process of transitioning to a federated internet is going to take many years.

          Reddit is still dying however. There’s been a marked drop in the quality of posts over there, and they’re harder to access, now they’re doing an exclusivity thing with google which is also enshittifying massively. That is making it less and less appealling over time. It won’t last forever as a culturally relevant site.