Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

  • Sizzler@slrpnk.net
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    5 months ago

    You’re just splurging lies at this point, reddit has always put plenty of effort towards vote manipulation. I dislike reddit but stop making stuff up just for votes.

    • Morefan@retrolemmy.com
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      5 months ago

      You’re both right. They are FINE with manipulation if it’s something they want to promote. But if it’s not allowed in their dogma then it’s banned.