Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”
This isn’t anti-trans
Consider the source
Out of context, on its own, it wouldn’t be. But if you look at who is pushing it, that changes the picture.